GERAINT
VICELAND social launch x VICE
Responsible for the launch of VICELAND, content creator across 7 x shows, website, merchandise and social media.
VICELAND UK LAUNCH CAMPAIGN
Sheep are being castrated.
Pigs are raving to hardcore.
Advertising is fundamentally persuasion and persuasion is not a science, but an art.
Not always pleasant.
Not always beautiful.
Sometimes loud
and in your face.
Stirring nonetheless.
I was responsible for the social media launch of VICELAND UK on
Sky Channel 153.
I directed, produced and scheduled all bespoke
content for shows including:
WEEDIQUETTE
HUANGS WORLD
KING OF THE ROAD
BLACK MARKET
GAYCATION
NOISEY
+ many more
My content was viewed 3,000,000+ times in 4 weeks of launch with 20,000,000+ impressions. Each Facebook video now averages around 11,000,000 views.
Designer: Chelsea White
Copywriter: Tom Edwards
Motion Graphics: Ralph Matthews
Social Content: Geraint Smith
We plastered east London with controversial billboards.
Rogue activists posing as Hackney Council painted over them.
We posted back.
I created stop-animation videos made entirely of sausages and chips.
VICELAND launched in the UK
in 2017 on Sky Channel 153